Since 1999, Marketecture is the name of Cathy's niche digital and growth marketing consultancy. Cathy lives in Austin, Texas.
Cathy has had 30 clients from industries including industrial distribution, medical supply, security hardware, building products, electronic components and industrial supply, computer peripherals, 3D printing, education products, audio visual and more. While distribution companies are at the heart of Cathy's experience, she has collaborated with website talent to build a variety of more than 15 websites for eCommerce and branding.
marketecture = marketing architecture
What's new in Q2 2025?
#1 News: Better SEO Optimization and Content Services -- for better SEO Optimization.
Ask me about "Savant SEO" with my partner, Jon Searle. SEO with Content is the way forward. Ask for an intro! CATHY x SAVANT SEO
#2 News: More Hubspot builds and more Hubspot resources!
Ask me about custom Hubspot CMS and CX.
What am I building lately? Q1 2025: Big Commerce websites for a US Client and a custom Hubspot website for an international media leader
"I am part of two collaborations right now. 1) website strategy and copywriting (custom Hubspot) for one of the largest news media companies and 2) website build, branding and copywriting for several industrial eCommerce websites using Big Commerce and NetSuite, for an industrial service leader with 1,600+ employees in the USA. " -- Cathy Veri (check out: www.postmediasolutions.com)
Cathy is known for creating innovative, data-based marketing plans and building teams (and architecture) that grow sales. Cathy is a thinker and very strategic. She honed her skills directing marketing for a fast-growing industrial distributor and was part of a magical leadership team that led to an IPO for J&L Industrial Supply (JLK Direct) in the late 1990s.
She has been a marketing consultant since 1999 and has worked with three middle market private equity companies with their portfolio companies, and all marketing work focused on fast growth.
Marketing Consulting, Growth and Website CX: Let's build something that's amazing!
********New in 2025: Something that's better than SEM Rush... something that does SEO analysis, optimization AND writes SEO-rich content with AI tools. Ask me!! *********
Industrial distribution work/ clients include: J&L Industrial Supply, Full Service Supply, Premier Farnell, Rutland Tool, E&R Industrial, Lawson Products, Drummond American, Berkshire eSupply, PTS Production Tool and ULINE
Electronic components clients include: Newark Electronics, Premier Farnell (AVNET) including global marketing planning, website activations and email nurture
Computer peripherals client work includes: iKey.com including website build, copy, creative, email nurture, promotion, Google Adwords, partner management
Compressed air service clients include: Industrial Services Group (ISG) part of The Jonas Companies
Medical imaging supply clients include: Cone Instruments and MediNuclear Inc. including direct mail, email nurture, promotion and messaging
Building products/distribution includes: Flue Sentinel, HL Flake Security Hardware, Enhancescape(Home Depot contract services), AMP Stone & Brick (Upchurch Kimbrough) and Village Products Inc (fireplace products distributor) including website promotions, email nurture, martech selection and website builds
Education/K12 and College EDU products distribution includes: Troxell Communications and Summit Integration Systems (Bluum) including large brand campaigns
SaaS includes: New World Systems (Tyler Technologies) and Neustar Security Systems including demand gen, digital marketing, SEO optimizations
3D Printed products includes: M. Holland 3D Printing Division (Interfacial) including Shopify set up, branding and promotion
Services companies include: Meador & Jones Accounting (www.austinaccountants.com), Hill Country Search Advisors(recruiting), Andersen Heating & Cooling including website builds in Word Press and Google/ FB digital marketing execution, www.rachaelmartininteriors.com (Wix), and careerguide.ai (Go Daddy).
Consulting work includes:
- Christan Brothers Automotive Centers
- Vercara.com
- Collective 54 - a mastermind community for business owners who want to scale past $10M in annual revenues
- CAS, part of American Chemical Society
- SBI Advisory
- ResMan Property Management Software
CATHY VERI X ELEVATOR DESIGN (Doug Shimmin, Royal Oak, Michigan)
- Cathy has collaborated with Doug Shimmin on numerous amazing-results for logo, design and brand projects since 1998.
CATHY VERI X CHET JOHNSON (Centennial Graphics, Linden, Michigan)
- Cathy has collaborated with Chet Johnson on numerous drawings, comic strips, caricatures, original art and graphics since 1993. Chet is the best hand- artist I know. And now he even sings. Amazing.
Magazine/Journal Articles
Look for "Cathy Veri" in the Articles Section for Marketing at: www.industrialsupplymagazine.com, for marketing tips and points of view